Behavior-driven strategic communications

Strategy that moves people.

Zoe Communications is a strategic communications consultancy helping organizations understand what people need to know, believe and experience before they act. We work with cities, cultural institutions, nonprofits, faith organizations and brands navigating complexity, change and ambitious goals.

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Our ethos

Rooted in story. Driven by strategy. Designed for everyone.

What we believe

Communication should move people to participation.

Zoe Comm helps organizations doing complex public-facing work build the clarity, audience relationships, and communication systems that make movement possible.

Behavior × Culture × Communication

Understand → Frame → Design → Test → Move

Read our point of view →

Selected work

The problem may change. The work is always about people.

Different problems require different forms. The discipline is the same: understand the behavior, build the system, and create the communication that helps people move.

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A Cedar Hill business owner being interviewed on camera in a local coffee shop

Economic developmentCedar Hill EDC + Chamber

Turn relief into an ecosystem.

When COVID-19 disrupted Cedar Hill’s small-business community, financial relief was only the beginning. The larger opportunity was to connect funding to business-building activity, Chamber membership, visibility, education, and ongoing participation in the local economy. Zoe Comm helped build the communications and engagement system around that strategy.

$780K
distributed to local businesses
69
businesses funded
35
became Chamber members
83%
minority- and women-owned businesses
26K+
social media reach
100%
loan forgiveness reported through qualifying participation
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WITH Ministries

Behavior change + inclusive communications

Build a movement people can understand and join. Helping translate disability inclusion from an idea people support into communication, relationships, and experiences people can act on.

TCU Black Excellence Gala

Institutional experience

Build belonging through experience. A narrative-driven experience celebrating Black history and achievement while strengthening connection to TCU's future. $125K+ for Black Alumni Alliance scholarships.

WaterTower Theatre

Audience strategy

Rebuild an audience relationship. Audience research, communications strategy, and cultural storytelling supporting a theatre navigating significant shifts in audience behavior.

Shape Dallas caps from the City of Dallas zoning reform campaign

Currently

City of DallasCivic engagement

Making a complex public process understandable, useful, and closer to the people it will shape.

Zoe Comm is supporting communications strategy, public engagement, content, and experience design for the City of Dallas zoning code rewrite and Zoning 101 public education initiative.

How do you help people participate in a policy process before they believe they need to become policy experts?

See the current work →

How we help

Six ways to build what the work needs.

Start with the problem your organization is actually experiencing. We will help identify the right entry point.

01

Strategic Counsel

Senior-level communications thinking for organizations navigating complexity, change, growth, and consequential decisions.

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02

Communications Infrastructure Diagnostic

Find the gaps slowing your team down, from unclear ownership and request flow to disconnected channels and feedback loops.

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03

Audience Architecture + Engagement System

Build reliable pathways to priority audiences through segmentation, trusted messengers, partner networks, and repeat contact.

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04

Live Engagement + Experience Design

Design useful in-person and hybrid experiences that make complex ideas understandable and participation meaningful.

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05

Campaign + Content Engine

Build the messages, content, video, and distribution system that turn strategy into coordinated public communication.

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06

Inclusive Design

Design communication for more people from the beginning, using accessibility, representation, and lived experience as strategic inputs.

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Our frameworks and initiatives

Our framework

Accessibility Communications Index

Accessibility should influence the brief, not simply the final checklist.

The Accessibility Communications Index, or ACI, is a disability-inclusive communications framework designed to help organizations evaluate and improve the way people experience information, participation, and belonging.

  • Readability Can people understand it?
  • Representation Can people see themselves in it?
  • Reach Can people actually access and use it?
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Ideas we put into practice

Think Out, Be Light / TOBL Studio

TOBL Studio is one of the places we explore representation, belonging, and inclusive brand experiences in the real world. It brings people with disabilities, brands, and community together to create, experiment, and build more representative experiences.

See TOBL Studio →

More of the work

More ways the work takes shape.

Presenter holding a delivery drone at an Inland Port eventRegional strategy

Make complexity understandable.

Strategic counsel, regional communications, and stakeholder engagement across transportation, workforce, infrastructure, and economic development.

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Behind Every Door Olympic Games volunteer shirts at a community event
Community + participation

Build the relationship before you make the ask.

A long-running relationship spanning community engagement, communications, launches, and live experiences designed to turn mission into participation.

The inaugural Behind Every Door Olympic Games raised $400K+ for the organization’s mission.

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Field notes

What the work is teaching us.

Observations from inside the room, behind the launch, and beyond the communications plan.

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The Infrastructure Underneath the Campaign

Systems + strategy

Accessibility Keeps Changing the Work Earlier

Inclusive design

When the Audience Isn’t Quite There Yet

Live engagement + learning

Built for complex work

Small team. Senior judgment. Systems that stay useful.

We work with cities, nonprofits, cultural organizations, faith institutions, and purpose-led brands navigating change, complexity, and public trust.

  • Cities + public agencies
  • Nonprofits + foundations
  • Arts + cultural organizations
  • Faith + community institutions
  • Purpose-led brands
Feleceia and Frankie Wilson, founders of Zoe Communications

The founders

Led by Feleceia + Frankie Wilson.

Two strategists with complementary lenses and a shared interest in one question: What actually moves people? Zoe Comm brings together strategic communications, behavioral insight, culture, accessibility, storytelling, and experience design to help organizations solve the human problems underneath communications challenges.

Meet the founders →

Have a complex story, a public moment, or a communications system that is not working?

Start with the behavior. We will help shape the strategy and build what the work needs next.

Start a projectCall (682) 235-4963