Behavior-driven strategic communications

Strategy that moves people.

Zoe Communications is a strategic communications and engagement consultancy for organizations doing complex public-facing work. We help institutions make consequential ideas understandable, build stronger audience and stakeholder relationships, and create the communications systems and experiences that help people participate, choose, and act.

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Our ethos

Rooted in story. Driven by strategy. Designed for everyone.

What we believe

Communication should move people to participation.

Zoe Comm helps institutions doing complex public-facing work build the strategy, stakeholder relationships, engagement pathways, and communications systems that make movement possible.

Behavior × Culture × Communication

Understand → Frame → Design → Test → Move

Read our point of view →

Selected work

The problem may change. The work is always about people.

Strategy is not one-size-fits-all. The tools follow the problem: understand the behavior, build the system, and choose the communication, engagement, and experiences the work actually requires.

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A Cedar Hill business owner being interviewed on camera in a local coffee shop

Economic developmentCedar Hill EDC + Chamber

Turn relief into an ecosystem.

When COVID-19 disrupted Cedar Hill’s small-business community, financial relief was only the beginning. The larger opportunity was to connect funding to business-building activity, Chamber membership, visibility, education, and ongoing participation in the local economy. Zoe Comm helped build the communications and engagement system around that strategy.

$780K
distributed to local businesses
69
businesses funded
35
became Chamber members
83%
minority- and women-owned businesses
26K+
social media reach
100%
loan forgiveness reported through qualifying participation
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WITH Ministries

Behavior change + inclusive communications

Build a movement people can understand and join. Strategy, testing, inclusive communications, and relationship-building helped a young organization expand its audience, learn what moved people, and turn disability inclusion into participation.

TCU Black Excellence Gala

Institutional experience

Build belonging through experience. A narrative-driven experience celebrating Black history and achievement while strengthening connection to TCU's future. $125K+ for Black Alumni Alliance scholarships.

WaterTower Theatre

Audience strategy

Rebuild an audience relationship. Audience research, communications strategy, season storytelling, and live experience work helped WaterTower understand who was coming back, who was new, what influenced participation, and where friction remained.

Shape Dallas caps from the City of Dallas zoning reform campaign

Currently

City of DallasCivic engagement

Making a complex public process understandable, useful, and closer to the people it will shape.

Zoe Comm is supporting communications strategy, public engagement, content, and experience design for the City of Dallas zoning code rewrite and Zoning 101 public education initiative.

How do you help people participate in a policy process without having to become policy experts?

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How we help

Six ways into the work.

Most engagements combine several. Start with the problem your organization is actually experiencing, and we will identify the right entry point and build from there.

01

Strategic Counsel

Senior-level communications strategy, message framing, narrative, and decision support for organizations navigating complexity, change, growth, or public trust.

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02

Audience Architecture + Stakeholder Engagement

Map priority audiences and stakeholders, understand what moves them, and build engagement pathways through research, trusted messengers, partner networks, and repeat contact.

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03

Communications Infrastructure Diagnostic

A focused communications audit and operating-system assessment that surfaces gaps in ownership, request flow, channels, governance, audience data, and feedback loops.

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04

Live Engagement + Facilitation

Design and facilitate workshops, listening sessions, public meetings, and convenings that make complex ideas understandable and turn participation into useful input.

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05

Inclusive Design

Build accessibility, representation, and lived experience into messages, materials, and participation from the beginning, so communication is usable by more people.

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06

Campaign + Content Engine

Turn the strategy into coordinated public communication through messaging, creative, video, social, media outreach, toolkits, and distribution.

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How we think

Frameworks and experiments that make the work stronger.

We develop ideas in practice, test how they hold up in the real world, and bring what we learn back into the work.

Our framework

Accessibility Communications Index

Accessibility should influence the brief, not simply the final checklist.

The Accessibility Communications Index, or ACI, is a disability-inclusive communications framework designed to help organizations evaluate and improve the way people experience information, participation, and belonging.

  • Readability Can people understand it?
  • Representation Can people see themselves in it?
  • Reach Can people actually access and use it?
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Ideas we put into practice

Think Out, Be Light / TOBL Studio

TOBL Studio is one of the places we explore representation, belonging, and inclusive brand experiences in the real world. It brings people with disabilities, brands, and community together to create, experiment, and build more representative experiences.

See TOBL Studio →

More of the work

More ways the work takes shape.

Presenter holding a delivery drone at an Inland Port eventRegional strategy

Make complexity understandable.

Strategic counsel, regional communications, and stakeholder engagement across transportation, workforce, infrastructure, and economic development.

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Behind Every Door Olympic Games volunteer shirts at a community event
Community + participation

Build the relationship before you make the ask.

A long-running relationship spanning community engagement, communications, launches, and live experiences designed to turn mission into participation.

The inaugural Behind Every Door Olympic Games raised $400K+ for the organization’s mission.

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Field notes

What the work is teaching us.

Observations from inside the room, behind the launch, and beyond the communications plan.

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The Infrastructure Underneath the Campaign

Systems + strategy

Accessibility Is Changing the Questions We Ask at the Beginning

Inclusive design

When the Audience Isn’t Quite There Yet

Live engagement + learning

Built for complex work

Small team. Senior judgment. Systems that stay useful.

We work with institutions navigating change, complexity, participation, and public trust, especially when the outcome depends on people understanding what is happening and seeing a role for themselves.

  • Cities + public agencies
  • Economic + workforce development
  • Transportation + infrastructure
  • Higher education + civic institutions
  • Nonprofits + foundations
  • Arts + cultural organizations
  • Faith + community institutions
  • Purpose-led brands
Feleceia and Frankie Wilson, founders of Zoe Communications

The founders

Led by Feleceia + Frankie Wilson.

Two strategists with complementary lenses and a shared interest in one question: What actually moves people? Zoe Comm brings together strategic communications, behavioral insight, culture, accessibility, storytelling, and experience design to help organizations solve the human problems underneath communications challenges.

Meet the founders →

Have a complex story, a public moment, or a communications system that is not working?

Start with the behavior. We will help shape the strategy and build what the work needs next.

Start a projectCall (682) 235-4963