CHALLENGES + SOLUTIONS

STRATEGY FIRST + DESIGN SECOND

There is nothing cookie cutter about branding and marketing. Anyone who’s trying to sell you something that looks like smells like and feels like another brand is not telling your story. They’re telling someone else’s. Since the marketing landscape has changed so much in recent years, we also take the time to make sure you understand what we’re doing and why we’re doing it. Education is a big part of our business. And if you don’t understand what’s happening with your marketing dollars, we’re not doing our job well enough.

THE CLIENT:

DESOTO CONVENTION & VISITORS BUREAU

BENEATH THE STARS

DESOTO ARTS COMMISSION

The DeSoto Convention and Visitor’s Bureau was looking for ways to engage the community with their new brand direction, The Reunion Capital of Texas, and to increase interest in the usage of the city’s many hotels and rental facilities. After spending thousands of dollars in advertising in previous years, the CVB was looking for marketing solutions that would create measurable results.

Results

Our team partnered with the DeSoto Arts Commission to create an event called Beneath the Stars, a series of music and poetry nights at the city’s outdoor amphitheater. Our goal was to create an event that, through its efforts, would drive traffic to an online survey that would capture interest in booking local venues and hotels.

 

For less than have the previous year’s marketing budget, our team was able to generate tangible leads — up to 20 at each event — and grow their email list.

SCOPE +

THE CLIENT:

CEDAR VALLEY COMMUNITY COLLEGE

NATIONAL CTE LETTER OF INTENT SIGNING DAY

Need Copy

Need Copy

Results

SCOPE +

THE CLIENT:

CEDAR HILL INDEPENDENT SCHOOL DISTRICT

CAREER TRAINING EDUCATION PROGRAM

Need Copy

Need Copy

Results

SCOPE +

WORK WITH US

Dallas, TX, USA
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hello@zoecreates.com 
(682) 235-4963