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Step Into Our Clinic: A Workshop Recap

Updated: Feb 7

Zoe Communications is an agency that was quite literally built to celebrate + help elevate our fellow small businesses. Naturally, we crafted our first event of 2022 to help small biz owners get their content together for the new year, and we completely sold out thanks to you!  If our Content Clinic workshop taught us anything, it's that we absolutely *love* what we do here at TeamZoeComm. Making content doesn't have to be daunting; if you break it down, give it some thought and plan it out.




Here's a brief overview of just a few ways you can get ahead of planning your content before it starts to feel overwhelming


  1. Prepare to Plan- Before you even start planning your content, brain dump EVERYTHING. Think about what your year looks like. That means writing down every event, every campaign, every important date before you jump into making your content calendar.

  2. Why Should People Follow You- To connect with your community successfully, you have to decide who you want to be online and how you want to present yourself.

  3. Know Your Audience- We know this sounds simple. Still, there are a few things to consider here. Ask yourself: who are you trying to reach, what platform do they use, and what kind of media/content are they looking for on their social media pages?


We are beyond grateful to say that we had a full house for our first event of 2022! We're proud of every business owner, personal brand, and content creator who came to the Content Clinic. We can't wait to watch you grow!

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