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TCU Black Excellence Gala

Experience DesignNarrative StrategyInstitutional Communications

Guests seated in a packed hall at the TCU Black Excellence Gala

Overview

A narrative-driven experience celebrating Black history and achievement at TCU while strengthening connection to the university's future.

The evening supported more than $125K raised for Black Alumni Alliance scholarships.

Featured work

About the work

Our work shaped the narrative arc of the evening, the program design, and the communications around it, so the experience did more than mark an occasion.

The intent was belonging you can feel in the room: history honored, achievement named, and a clear invitation into what comes next.