WaterTower Theatre

We led audience growth and engagement strategy for WaterTower Theatre, designing communications that deepened community connection and drove strong post-pandemic recovery.

The work combined sharp brand storytelling with grounded audience insight — bringing in new audiences while strengthening relationships with longtime patrons.

Our contributions covered audience research, brand messaging, season storytelling, and campaign development across the theater's full programming calendar.

The goal was to position WaterTower not just as a place to see a show, but as a cultural home where Dallas audiences feel seen, surprised, and consistently moved.