There is nothing cookie cutter about branding and marketing. Anyone who’s trying to sell you something that looks like smells like and feels like another brand is not telling your story. They’re telling someone else’s. Since the marketing landscape has changed so much in recent years, we also take the time to make sure you understand what we’re doing and why we’re doing it. Education is a big part of our business. And if you don’t understand what’s happening with your marketing dollars, we’re not doing our job well enough.