CHALLENGES + SOLUTIONS
THE CHALLENGE:
CITIES + COMMUNITIES
In our experience, many cities and chambers of commerce are looking for ways to engage their community with new or existing brand directions. This is often after spending thousands of dollars in advertising in previous years. They are looking for marketing solutions that would create measurable results.
Yet we understand that every community has its quirks and uniqueness. We bring our experience with nuanced communities and pair it with study and research to craft a strategy tailored to your needs.
+ SOLUTIONS
ARTDATA
starting at $5,450
Who’s attending your community’s events? Your festivals and concerts? Your town halls and meetings? What do they look like? What do they value? How can you know more about them? ArtData merges two of our favorite passions: creating unique events with learning more about people and their
behaviors.
Our team works alongside your staff to create memorable, one-of-a-kind events that are unique to your community, and then, through our event strategy, drive attendees to a unique data capturing form that answers questions that you want to know about your community members.
We then help you to analyze that data to determine what to do with what you know.
WE ARE THE STORYTELLERS
STARTING AT $27,525
Shared stories have the power to unify. The best way to understand a community is to help it understand its own story, unique history, and contributions to surrounding communities. We Are The Storytellers is a program that merges research with art. Our team spends time learning the intricate details of your community members, both old and new, in an effort to craft a powerful emergent experience.
At the end of the process, we’ll show off your community’s story at an exclusive exhibition where we’ll showcase a video documentary, photography, and merchandise that tells the story of the community.
If you are looking to brand your community, we recommend that you begin by crafting and telling your story to your current community members. They will become your best storytellers and will share the story that they understand.
COMMUNITY CONVERSATIONS
starting at $2,225
Tough conversations are, well, tough. And when something bad happens, communities are not immune to feeling the pain and formulating their opinions about what has happened.
We are big believers that communities should address issues head-on with a formulated plan for what they want to say to their citizens and why. We are even bigger believers in allowing the folks in communities to share their pains, their frustrations, and their disappointments. These conversations, however, should be healthy, constructive and unifying.
Our team has loads of experience in not only conducting these conversations but also in helping you to consider the most thoughtful and healthy collective responses for your community members.
We’ll also create all of the visuals for your event in order to craft a cohesive, branded experience — from the video, graphic design and written content, our team has the whole experience covered.
WE ARE THE STORYTELLERS
starting at $14,725
A Visioning Experience with your HOAs + Apartment Home Citizens
Home Owners Associations and Apartment Home Communities are the smallest common denominators as it pertains to controlled, grouped city dwellers. They’re the folks with whom we have the most direct access, often having their own communications channels, gatherings and initiatives.
This makes them quite possibly the best ambassadors for a city.
enVision is a program that is designed to help cities connect with their HOAs and apartment dwellers in order to create a shared, collective vision for the community. If a city wants its citizens to be AMBASSADORS for their city, it is vital that its citizens understand the vision of the city and where they fit in.
Through our enVisioning Sessions, community members and community leaders alike will share their visions, hopes, and dreams for their city, and come up with collective ways to be a part of its transformation.
EVENT
BRANDING, STRATEGY, MARKETING AND ADVERTISING
starting at $2,452
We love events, and we’re the best at knowing how to make them awesome and make them work. From concept to branding to marketing, our team can work with your community to make sure that your citizens have the best possible experience.
We can also help you create an advertising budget that will ensure maximum results.
CAMPAIGN DEVELOPMENT
starting at $2,552
Campaigns are for folks who are trying to tell one specific message over a short period of time. That means that they are using all kinds of content — events, video, photography, graphic design, blog writing — to get people to “buy-in” to what they’re doing.
Campaigns are great to promote events, increase enrollment, or promote a single idea or product.
SOLUTIONS
Select your area:
CITY OF FERRIS
One of the things that makes Zoe Communications such a pleasure to work with is Feleceia's intuition. She is able to articulate your ideas in a way even you could not imagine! She really understands how to translate what you're thinking into graphics and messaging that captures your target audience.
DESOTO CHAMBER OF COMMERCE
The Chamber had been wanting to test the waters in marketing locally for our "ReunionCapitalOfTexas.com" campaign. The results have been AMAZING! Local residents really are the very best ambassadors in the world for sharing this simple message: "DeSoto is the Reunion Capital of Texas". Thanks to #DeSotoBTS (Beneath The Stars) for bringing us this opportunity.
CITY OF DESOTO
"They are awesome, very creative, great ideas, very responsive and easy to work with!!"